ASPELL SERVICES, INC.
PROJECT OVERVIEWAspell Services, Inc. is a project and program management company that helps organizations grow by creating meaningful professional relationships and by empowering employees with information and resources to perform at their best. Aspell Services hired Niki Jones Agency to provide a logo redesign using their existing brand colors and to redesign their website.
client
Aspell Services, Inc.
services
Branding, Graphic Design
year
2022
THE LOGO
Building off the arrow In the previous logo (a play on the A In Aspell), Niki Jones Agency created several variations of a refreshed logo. We used a sans serif font to convey the organization’s fresh outlook and work within the tech sector. We also played with different shapes and textures for the arrow to capture the multi-faceted nature of the client’s services. Ultimately, the client selected the logo shown here.
COLOR PALETTE
The client was passionate about their existing color palette, which had brand equity and contributed to the legacy of their family business. We kept their color palette and gave It new life In a new design.
