OPWDD
PROJECT OVERVIEWNiki Jones Agency was part of a strategic partnership selected by the NYS Office for People with Developmental Disabilities to develop culturally and linguistically competent materials for Spanish and Mandarin or Cantonese speakers to increase participation in their Front Door program. Building trust with these communities through accurate physical and verbal representation was a priority for this project.
client
New York Office of People with Developmental Disabilities
services
Video Design & Animation, Graphic Design, Audio Production, Accessibility Training
year
2023
BRIEF OF DESIGN JOURNEY
Based pm feedback fro, the Community Based Organizations our team surveyed, we knew that representation of diverse peoples was critical to this project. The OPWDD requested a repeatable design template to unify the 10-video suite in English, Spanish, and Simplified Chinese. Niki Jones Agency, Inc. worked closely with the CBO partners to animate the videos in all three languages, using OPWDD’s brand guidelines to determine color and font choices.
SOCIAL MEDIA
We also created a portfolio of templated social media graphics to respond to Frequently Asked Questions among Spanish- and Chinese-speaking communities. We used feedback from focus groups and surveys to determine the most common misconceptions or points of confusion among individuals and families seeking OPWDD services. Then we created a flight of custom designed “Did You Know”, “FAQ” and general social media graphics to provide answers for these questions.
